Link11Atlas

Data Usage & Retention

Transparent data handling for Atlas Marketing Intelligence

Overview

This document provides detailed information about how Atlas collects, uses, stores, and deletes data obtained from advertising platforms. Our practices are designed to comply with GDPR, platform policies, and industry best practices.

1. Data Collection Scope

1.1 What We Collect

📊

Aggregated Performance Metrics

Impressions, clicks, conversions, spend, CTR, CPC, conversion rates

📋

Campaign Metadata

Campaign names, IDs, status, start/end dates, objectives

🎨

Creative Performance

Ad format, placement, aggregated engagement metrics (no individual user data)

💰

Budget Data

Daily/lifetime budgets, pacing information, spending trends

🔑

Account Information

Ad account IDs, currency, timezone, connected platform details

1.2 What We Do NOT Collect

  • Individual user profiles or personally identifiable information (PII)
  • Email addresses, phone numbers, or names of ad viewers
  • Demographic data beyond platform-provided aggregated segments
  • Device IDs, cookies, or cross-site tracking identifiers
  • Any data obtained through scraping or unauthorized methods

2. Data Retention Periods

Active Campaign Data

24 months

Performance data for active and recently ended campaigns retained for 24 months after campaign end date to support trend analysis and historical comparisons.

Aggregated Historical Data

Up to 5 years

Heavily aggregated, anonymized performance metrics used for long-term trend analysis, seasonal pattern detection, and benchmarking. Individual campaign details removed.

Usage & Access Logs

12 months

System access logs, audit trails, and usage analytics retained for 12 months for security monitoring, troubleshooting, and compliance audits.

Account Disconnection

30 days

When you disconnect an ad account, all associated data is deleted within 30 days, except for aggregated anonymized data used in historical benchmarks.

3. How We Use Data

Primary Uses

  • Generate weekly performance reports
  • Calculate pacing against targets
  • Detect performance anomalies
  • Provide trend analysis and forecasts
  • Create unified cross-platform dashboards

Secondary Uses

  • Product improvement and feature development
  • System performance optimization
  • Anonymized benchmarking (opt-in only)
  • Security and fraud prevention
  • Legal compliance

4. Data Sharing

We do not sell, rent, or share your advertising data

We only share data in the following limited cases:

  • •Service Providers: Cloud hosting (Hetzner), monitoring tools (bound by strict NDAs)
  • •Legal Obligations: When required by law or valid legal process
  • •Anonymized Benchmarks: Only with your explicit opt-in, using aggregated data with no account identifiers

5. Your Data Rights

You have the right to:

👁️

Access

Request a copy of all data we hold about you

✏️

Correction

Request correction of inaccurate data

🗑️

Deletion

Request deletion of your data (right to be forgotten)

📦

Portability

Export your data in machine-readable format

To exercise these rights, contact us at atlas@link11.com. We will respond within 30 days.

Contact

For questions about data usage or to exercise your data rights:

Email: atlas@link11.com

Data Protection Officer: privacy@link11.com